Associate Director, Paid Social
Core
Strategic paid media leader managing complex, full-funnel paid social programs end-to-end for enterprise-level clients.
Role type
Senior IC Paid Social Director
Builds
Client-ready paid social roadmaps, scalable ad campaigns, and high-performing team structures
Domain
Digital Marketing / Paid Social Advertising
Required skills
Meta Ads Manager proficiency, full-funnel campaign planning, brand lift study analysis, team leadership and coaching, strategic roadmap development, cross-channel initiative management
Preferred skills
Emerging platform launch experience (Reddit, X), hands-on creative testing framework setup, process optimization for paid social
Technologies
Meta Ads Manager, Asana, TikTok, Snapchat, Reddit, X
Responsibilities
Lead channel-specific Paid Social strategy across Meta, TikTok, Snapchat, and Reddit; Serve as day-to-day contact for Meta Ads for large client accounts; Own client social account roadmap and test alignment; Establish and evolve paid social processes and best practices; Build and lead high-performing teams through onboarding and coaching; Drive profitability and strategic thinking for client success
Seniority
Senior, hands-on IC with management responsibilities