Vice President of Marketing
Core
Lead the marketing vision and growth strategy for an innovative organization operating at the intersection of healthcare, data, science, and artificial intelligence.
Role type
Executive Vice President of Marketing
Builds
Data-driven and AI-powered offerings for healthcare and life sciences customers
Domain
Healthcare technology, Data, Artificial Intelligence
Deliverable
product features
Required skills
Strategic leadership, Go-to-market strategy, Product positioning, Demand generation, Market intelligence, Cross-functional collaboration, Pricing strategy, Brand management
Preferred skills
Experience commercializing AI-powered products, Building high-performing marketing organizations, Understanding complex data pipelines and AI systems
Technologies
AI systems, Data pipelines, Scientific workflows
Responsibilities
Define and lead end-to-end marketing strategy covering product marketing, growth marketing, and demand generation. Build and develop a world-class marketing organization. Own product positioning, value propositions, and messaging frameworks. Develop deep understanding of target markets and competitive dynamics. Identify priority buyer segments and create strategies to reach and convert them. Lead go-to-market planning and execution for new products and services. Partner with Product Management to inform product strategy and roadmap decisions. Collaborate on pricing and packaging strategies. Build a scalable demand-generation engine. Establish marketing performance metrics and accountability frameworks. Work with Corporate Communications to strengthen brand positioning. Develop strategic co-marketing initiatives with ecosystem stakeholders.
Seniority
Executive, C-Suite
