Influencer Marketing Manager
Core
Lead the day-to-day execution of the influencer program, managing relationships with creators and agents while measuring success and ROI.
Role type
Senior Influencer Marketing Manager
Builds
Influencer marketing campaigns and creator partnerships for a health and fitness app
Domain
Health & Fitness / Digital Marketing
Deliverable
product features
Required skills
Influencer program management, budget management, contract negotiation, team leadership, analytical skills (attribution/ROI), relationship building, content review
Preferred skills
Experience with celebrity/macro influencers, familiarity with mobile measurement partners and affiliate platforms, experience with AI tools and automations
Technologies
TikTok, Instagram, YouTube, mobile measurement partners, affiliate platforms, creator management tools, AI tools
Responsibilities
Oversee creator communications and partnership lifecycle, evaluate and negotiate influencer deals, review creator content for brand standards, track performance against KPIs, manage influencer budgets, lead and coach influencer specialists, develop influencer strategies and measurement frameworks
Seniority
Senior, hands-on IC with team leadership