Associate Manager, B2B Retention Marketing, DoorDash for Business
Core
Building lasting relationships with B2B audiences through personalized, scalable, cross-channel experiences to drive retention and engagement for DoorDash for Business.
Role type
Associate Manager, B2B Retention Marketing
Builds
CRM channels (email, push, SMS, in-app) and lifecycle programs for company administrators and their employees
Domain
B2B2C food delivery and benefits platform
Required skills
CRM strategy, lifecycle marketing, cross-channel campaign execution, stakeholder management, data analysis, A/B testing, segmentation, performance reporting
Preferred skills
B2B/B2B2C experience, data visualization (Sigma, Tableau)
Technologies
Braze, Iterable, Salesforce Marketing Cloud, Sigma, Tableau
Responsibilities
Develop and test CRM strategies to improve business metrics; Create frameworks for personalized communications; Execute end-to-end campaigns from strategy to launch; Manage cross-functional relationships with product and operations; Drive creative review and audience segmentation; Analyze campaign results and share performance reports
Seniority
Mid-level manager, hands-on execution