Brand Creative Consultant
Core
Shape and execute brand creative strategy across TV, digital, social, and OOH channels to support a consumer fintech platform's marketing goals.
Role type
Senior Brand Creative Consultant (Marketing Leadership)
Builds
Full-funnel advertising campaigns, paid media, social content, and brand assets for a consumer fintech platform.
Domain
Consumer Fintech / Digital Marketing
Required skills
Brand strategy development, creative leadership, storytelling, cross-channel campaign management, agency/partner direction, compliance-aware creative execution, budget management, performance optimization.
Preferred skills
Experience in regulated industries (financial services), high-growth tech environments, managing significant creative budgets.
Technologies
TV, radio, out-of-home, audio, podcast, influencer marketing, social media platforms, paid media tools.
Responsibilities
Develop end-to-end brand creative strategy; set creative standards for consistency and quality; build a high-volume creative engine; direct creative across multiple channels; partner with Product Design/UX on brand assets; collaborate with Legal/Compliance on claims and disclosures; measure creativity against business outcomes.
Seniority
Senior, hands-on leader with 10+ years experience.