Associate Manager, Cross-Functional Influencer Campaigns
Core
Plan and run cross-functional influencer campaigns connecting creators to Brand, Paid Social, Organic Social, Product Marketing, CPG Co-Marketing, and Retail Marketing teams to drive business results.
Role type
Associate Manager, Influencer Marketing
Builds
Cross-functional creator programs, campaign assets, and reporting dashboards
Domain
Grocery/Retail, Influencer Marketing, Creator Economy
Required skills
Influencer campaign management, Creator relationship building, Cross-functional collaboration, Campaign performance analysis, Budget negotiation, Project management
Preferred skills
Paid Social optimization, Retail/CPG partnership experience, Social analytics platform proficiency, Experiential activation support
Technologies
Dash Social, Social analytics platforms
Responsibilities
Plan and execute influencer programs with partner teams; Manage creator sourcing, contracting, and relationship management; Track campaign performance and share insights with Analytics; Identify high-performing content for paid/organic amplification; Monitor emerging creator trends and formats
Seniority
Mid-level Manager, hands-on execution