Senior Manager, Demand Marketing
Core
Lead demand and field marketing for US Major Accounts (Global 2000) to drive pipeline generation and closed-won bookings through omnichannel strategies.
Role type
Senior Manager, Demand & Field Marketing
Builds
High-impact pipeline generation programs, events, and account-focused marketing for enterprise clients.
Domain
B2B Technology (Cybersecurity, Cloud, Networking)
Required skills
Enterprise B2B field marketing, Demand generation, Account-based marketing (ABM), Strategic planning, Budget management, Cross-functional collaboration, Data analytics, Intent intelligence, CRM management, ROI optimization
Preferred skills
Experience in cybersecurity, cloud, or networking, C-suite event management, Partner ecosystem marketing
Technologies
Salesforce, 6sense, Demandbase, LinkedIn advertising, Programmatic display
Responsibilities
Develop and execute multi-channel marketing plans aligned with sales targets; Partner with sales leaders to establish SLAs and enable sellers; Direct enterprise-focused digital marketing strategy (paid search/social, webinars); Lead 1:1 ABM strategies for strategic accounts; Manage VIP field events and executive experiences; Coordinate partner and ecosystem marketing initiatives.
Seniority
Senior Manager, hands-on leadership