Head of Global Campaigns
Core
Own Asana's global pipeline engine and lead strategy for full-funnel demand programs across enterprise and commercial segments to generate real pipeline and accelerate revenue.
Role type
Senior leadership demand generation head (B2B SaaS)
Builds
Global demand generation programs, ABM strategies, and demand gen pods for enterprise buyers
Domain
B2B SaaS, Enterprise Software, AI/Agentic platforms
Required skills
B2B demand generation strategy, ABM platform expertise, GTM tool proficiency, data-driven decision making, people leadership, cross-functional collaboration, AI-first workflow design
Preferred skills
Experience scaling demand functions during growth/repositioning, expertise with multi-stakeholder buying committees, strategic perspective on AI agents changing enterprise buying behavior
Technologies
6sense, Demandbase, Marketo, Salesforce, Tableau
Responsibilities
Define and own global demand generation strategy for corporate and enterprise segments; Architect integrated multi-channel programs moving buyers from problem identification to purchase; Lead ABM strategy targeting highest-priority accounts; Define attribution models and reporting frameworks; Lead, develop, and scale a high-performing demand generation team
Seniority
Senior, hands-on IC with leadership responsibilities
