Marketing Operations Manager
Core
Drive execution of marketing strategy through marketing automation and demand generation platforms, managing campaigns, data flows, and segmentation for a global SaaS company.
Role type
Marketing Operations Manager
Builds
Marketing automation campaigns, nurture flows, and scalable lead management processes
Domain
B2B SaaS / Digital Analytics
Required skills
Marketing automation platforms, CRM management, Campaign management, Audience segmentation, Data quality monitoring, Stakeholder management, Reporting and insights
Preferred skills
SQL, B2B tech experience, AI/vibe coding
Technologies
Salesforce, Marketing Cloud, HubSpot, WordPress, Chatbots, Calendar automation
Responsibilities
Build and manage campaigns across email, chatbots, webinars, and calendar automation; Take end-to-end ownership of campaigns from planning to post-campaign review; Own the campaign calendar; Build and refine audience segmentation strategies; Own advanced data flows including lead uploads and segmentation accuracy; Provide regular and ad-hoc reporting and actionable insights
Seniority
Mid-level, hands-on IC
