Digital Marketing Lead, Programmatic & Media
Core
Lead global programmatic display and media buying strategy to generate pipeline and optimize pipe-to-spend ratios for a B2B SaaS customer engagement platform.
Role type
Senior IC Digital Marketing Lead (Programmatic & Media)
Builds
Global paid media campaigns across display, OOH, CTV, podcast, and content syndication channels.
Domain
B2B SaaS / Digital Advertising
Required skills
Global programmatic display campaign management, Media buying strategy, DSP/SSP/Publisher negotiation, DV360 campaign optimization, Demandbase ABM strategy, Google Tag Manager, Budget management, Creative operations
Preferred skills
B2B SaaS experience, Agency experience, Portuguese fluency, Spanish fluency
Technologies
DV360, The Trade Desk, 6sense, Demandbase, Google Tag Manager
Responsibilities
Plan and purchase paid media inventory (content syndication, OOH, CTV, podcast, emails); Manage relationships with media partners (DSPs, SSPs, publishers); Optimize programmatic display campaigns for ROI; Develop advertising strategy for ABM platform; Manage tracking tags and data collection; Collaborate on creative briefs and content assets.
Seniority
Senior, hands-on IC
