Director, Product Marketing
Core
Define and own the employer narrative and positioning to reposition Handshake as a strategic hiring partner for the AI economy, rather than a college job board.
Role type
Director, Product Marketing (Employer-side)
Builds
Employer-side category strategy, thought leadership content, and unified messaging for CHROs and talent leaders.
Domain
HR Tech / AI Economy / Career Networks
Deliverable
product features
Required skills
B2B product marketing leadership, category creation, narrative development, marketplace marketing, executive thought leadership, cross-functional partnership, strategic storytelling
Preferred skills
HR tech or recruiting technology background, two-sided network marketing experience
Responsibilities
Define employer narrative and positioning, create and evolve category story, build thought leadership channels, lead and coach a team of 3-4 product marketers, partner with Product/Sales/Marketing on launches, align with EDU-side product marketing.
Seniority
Director, hands-on IC with team leadership
