Digital Marketing Specialist
Core
Support paid media activations for RISE Dispensaries by managing programmatic, paid social, and paid search campaigns within the cannabis industry's regulatory framework.
Role type
Digital Marketing Specialist (Paid Media)
Builds
Paid media campaigns (programmatic, social, search) for RISE Dispensaries
Domain
Cannabis / eCommerce
Required skills
Programmatic buying strategies, Paid social management, Paid search management, Advanced Excel (pivot tables, XLOOKUP/VLOOKUP), Creative brief writing, Data analysis, Digital marketing tools (Google Ads, Meta Ads, DSPs, Mixpanel), Compliance knowledge
Preferred skills
Agency environment experience, AI tools for efficiency
Technologies
Google/Bing Search Ads, Meta/Instagram Ads, StackAdapt, Mixpanel, Excel
Responsibilities
Monitor and analyze campaign performance against KPIs (revenue, ROAS, CPA, CVR), Build and maintain campaign briefing documents, Write compliance-informed creative briefs, Attend market meetings to translate insights into strategy, Build relationships with digital media vendors, Ensure compliance with cannabis industry regulations
Seniority
Mid-level, hands-on IC