Staff, Digital Marketing Strategist
Core
Own brand media campaign strategy and drive cohesive, audience-first media experiences across the full buyer journey.
Role type
Staff, Digital Marketing Strategist
Builds
Integrated brand campaigns, big tentpole moments, and measurable media growth drivers
Domain
B2B SaaS, Digital Marketing, Paid Media
Required skills
Integrated media planning, Agency partnership management, Strategic budget management, Cross-channel campaign execution, Audience targeting frameworks, Campaign measurement & optimization
Preferred skills
B2B SaaS experience, Full-funnel paid media leadership, Data-driven decision making
Technologies
Programmatic, Social, CTV, OOH, Podcast
Responsibilities
Define and lead media strategy across awareness and brand-building channels; Partner with agencies to deliver high-impact awareness campaigns; Conceive and execute big tentpole campaigns integrating media, events, and PR; Develop and refine audience targeting frameworks; Ensure creative, message, and audience alignment across campaigns; Build campaign measurement frameworks to connect media performance to business impact
Seniority
Staff, strategic leader with hands-on execution