Senior Content Marketing Manager
Core
Own core messaging frameworks and brand tone of voice for flagship products, crafting high-impact content campaigns to drive conversion across global touchpoints.
Role type
Senior Individual Contributor (IC) Content Marketing Manager
Builds
Product narratives, long-form hero content, microcopy, and multi-channel content campaigns
Domain
B2B SaaS / AdTech
Deliverable
product features
Required skills
Product messaging frameworks, long-form content writing, conversion-focused microcopy, cross-functional leadership, vendor/agency management, content analytics
Preferred skills
Editing/Journalism/Writing qualifications, AdTech industry experience
Responsibilities
Define and own product messaging frameworks; write and refine microcopy for UI, landing pages, and emails; lead end-to-end content marketing projects; partner with internal teams to execute multi-channel strategies; manage external agencies and vendors; monitor content KPIs and optimize performance
Seniority
Senior, hands-on IC