Senior Manager, Lifecycle Marketing and CRM, LATAM
Core
Lead localized CRM engagement and campaign calendar ownership for Crunchyroll's Latin American markets, driving fan-first campaigns for anime title launches and catalog moments.
Role type
Senior Manager, Lifecycle Marketing and CRM
Builds
Localized CRM campaigns, go-to-market moments, and lifecycle journey strategies for Latin America
Domain
Streaming, Anime/Manga, Latin American Consumer Markets
Required skills
CRM marketing strategy, Braze (or comparable orchestration platforms), Latin American market expertise, segmentation and personalization, cross-functional collaboration, data analysis, storytelling and creative acumen
Preferred skills
Regional language proficiency, passion for anime/entertainment
Technologies
Braze, email, push notifications, in-app messaging, WhatsApp
Responsibilities
Own the CRM campaign calendar for Latin America across tentpole releases and seasonal beats; Design localized go-to-market moments for major content launches; Apply segmentation and personalization to build targeted campaigns; Serve as regional market expert advising on cultural nuances and local platform norms; Provide regional inputs into lifecycle journey strategies; Lead campaign execution and optimization in Braze; Analyze campaign performance and apply insights for continuous improvement
Seniority
Senior Manager, hands-on IC with strategic oversight
