Vice President, Growth Marketing
Core
Lead growth strategy and commercial delivery for a portfolio of subscription businesses, connecting audience strategy, demand generation, and lifecycle marketing to qualified pipeline and revenue outcomes.
Role type
Senior VP of Growth Marketing (Strategy & Execution)
Builds
Integrated growth plans, digital-first hybrid customer journeys, and scalable acquisition systems for a multi-offering B2B SaaS platform.
Domain
B2B SaaS / Subscription Platforms / Growth Marketing
Required skills
Growth strategy, sales-led acquisition, digital growth, lifecycle marketing, budget allocation, funnel diagnosis, experimentation, team building, cross-functional leadership
Preferred skills
Experience with subscription businesses, B2B SaaS, account-based marketing, AI in marketing
Technologies
Search, answer-engine discovery, personalization, automation, AI
Responsibilities
Lead growth strategy and commercial delivery; strengthen sales-led acquisition; scale digital growth; develop lifecycle and expansion motions; manage investment across the growth portfolio; build an effective learning and measurement discipline; build and develop the Growth organization; advance modern marketing capabilities
Seniority
VP, strategic leadership with hands-on execution
