Principal, Marketing Analytics
Core
Architect the data and analytics architecture for marketing and sales measurement, building data models, pipelines, and ML datasets to drive revenue decisions and answer business questions.
Role type
Principal, Marketing Analytics (Strategy & Architecture)
Builds
Core data models, pipelines, ML datasets, and tools for marketing/sales measurement
Domain
B2B SaaS, Marketing Analytics, Revenue Operations
Deliverable
production ML models
Required skills
Data architecture design, Business case development, Funnel economics modeling, Account-based strategy, Attribution & incrementality testing, Marketing mix modeling, Applied statistics, Machine learning knowledge, SQL, dbt, Cloud data warehousing, Python or R, Mentoring
Preferred skills
Salesforce/Marketo data, PLG/SLG/ABM experience, Natural language Q&A tools, Privacy-first measurement
Technologies
SQL, dbt, BigQuery, Python, R
Responsibilities
Design overall architecture for marketing and sales measurement; Build core data models, pipelines, and ML datasets; Build models showing marketing spend conversion to pipeline and revenue; Combine attribution, incrementality, and mix modeling; Build tools for plain-language business questions; Set standards for metric definitions and data quality; Mentor senior analysts and engineers.
Seniority
Principal, hands-on IC with strategy & mentorship
