Director, Activation
Core
Lead media strategist and primary growth engine bridging technical media execution with business development for enterprise clients.
Role type
Senior IC Director of Activation (Media Strategy & Growth)
Builds
Integrated cross-channel campaigns, long-term growth plans, and agentic-powered activation capabilities for global accounts.
Domain
Digital Marketing / Media Buying / Ad-Tech
Required skills
Cross-channel media strategy, Business development, Client account leadership, Campaign architecture, Media measurement (MMM/MTA), Stakeholder presentation
Preferred skills
Agentic AI integration, Platform evolution feedback, Multi-sector account management
Technologies
KIP (Kepler Intelligence Platform), Ad-tech landscape tools
Responsibilities
Design media plans that scale client growth, Identify organic growth opportunities through cross-channel expansion, Partner with Strategy and Data Science teams to productize activation capabilities, Translate audience insights into tactical campaign architectures, Lead media execution and onboarding for new client engagements, Mentor activation teams during new client onboarding
Seniority
Senior, hands-on IC with leadership responsibilities