Director, Activation
Core
Lead media strategist and primary growth engine bridging technical media execution with business development for enterprise clients.
Role type
Senior Director, Client Solutions
Builds
Integrated cross-channel campaigns and agentic-powered activation capabilities for large-scale media accounts.
Domain
Digital Media & Marketing Technology
Required skills
Digital media strategy, cross-channel activation, business development, stakeholder management, campaign architecture, media planning, data-driven decision making, team leadership, technical fluency, client relationship management
Preferred skills
Experience with MMM/MTA measurement models, ad-tech platform expertise, mentorship capabilities
Technologies
KIP (Kepler Intelligence Platform), programmatic, search, video, audio, direct IO
Responsibilities
Design media plans that scale client growth, identify organic growth opportunities through cross-channel expansion, partner with Strategy and Data Science teams to productize activation capabilities, translate audience insights into tactical campaign architectures, lead media execution and onboarding for new client engagements, mentor activation teams during new client engagements, establish campaign setup and optimization best practices, provide feedback on platform evolution
Seniority
Senior, hands-on IC with leadership responsibilities