Sr. Marketing Manager; Basketball and Ice Hockey
Core
Sr. Marketing Manager leading strategic development and execution of marketing calendars for North American basketball and secondary ice hockey segments to drive brand awareness, demand, and retention for Hudl's sports technology platform.
Role type
Senior individual contributor marketing manager (B2B SaaS)
Builds
Integrated multi-channel marketing campaigns, go-to-market strategies, and demand generation programs for elite sports organizations
Domain
B2B SaaS / Sports Technology (Basketball & Ice Hockey)
Deliverable
product features
Required skills
B2B marketing strategy, digital marketing (SEO/SEM, PPC, email, social), data analytics (Google Analytics, A/B testing), vendor management, budget management, stakeholder collaboration
Preferred skills
Ice hockey market knowledge, SaaS environment experience
Technologies
Google Analytics, A/B testing tools, paid media platforms
Responsibilities
Lead marketing strategy and execution for North American basketball and ice hockey segments; manage external agencies and vendors; analyze marketing performance metrics (CTR, CPL, ROAS); collaborate with sales, product, and customer success teams; optimize campaigns through data-driven insights
Seniority
Senior, hands-on IC