VP, Brand Strategy
Core
VP leading brand strategy, storytelling, and creative direction for pharmaceutical and life science clients to connect complex science with HCPs and patients.
Role type
Senior IC VP Brand Strategy (Healthcare)
Builds
Brand positioning, messaging, and integrated strategic narratives for pharma/biotech clients
Domain
Healthcare / Pharmaceutical Marketing
Deliverable
product features
Required skills
Strategic thinking, storytelling, clinical data analysis, market dynamics understanding, HCP/patient journey mapping, creative brief writing, cross-functional leadership
Preferred skills
Agency environment experience, medical strategy collaboration, omnichannel engagement
Technologies
None stated
Responsibilities
Facilitate workshops to align teams, uncover insights from clinical data and market dynamics, write creative briefs, shape brand positioning and messaging, mentor strategists
Seniority
Senior, leadership level
