Associate Demand Generation Manager
Core
Build and run the demand engine for the Corporate Tech business by orchestrating account-based marketing programs to generate pipeline and revenue for proprietary data products.
Role type
Associate Demand Generation Manager (B2B ABM)
Builds
Sales-accepted opportunities (SAOs), pipeline, and closed-won revenue for enterprise technology companies
Domain
B2B SaaS / Data & Analytics
Required skills
B2B demand generation, account-based marketing (ABM), multi-channel orchestration, content strategy, paid social/search/retargeting, sales partnership, event strategy, measurement and reporting, test-and-learn methodology
Preferred skills
Marketing to enterprise technology companies, marketing data/analytics/research products, fluency in modern ABM demand gen stack
Technologies
Paid social, paid search, retargeting, organic channels, AEO, CRM/Marketing Automation platforms
Responsibilities
Define tiered target account lists and ideal customer profiles; orchestrate 1:1 and 1:few account-based marketing plays; own content strategy and editorial roadmap; execute channel campaigns; manage social proof strategy; shape event strategy; partner with sales on outbound and positioning; support expansion motions within existing accounts; own measurement and performance reporting; run disciplined test-and-learn cadences
Seniority
Mid-level, hands-on IC