Strategic Program Manager, Agency
Core
Build repeatable processes, playbooks, and workflows for agency sales motions and account optimization in Connected TV advertising.
Role type
Senior Strategic Program Manager (Agency)
Builds
Playbooks, workflows, and enablement programs for agency partners to deliver Performance TV campaigns.
Domain
Digital Advertising / Connected TV (Performance TV)
Required skills
Agency account strategy, performance marketing optimization, process development, analytical skills, 3rd party measurement tools, project management, cross-functional influence
Preferred skills
Connected TV or Performance TV experience, hands-on paid media optimization, strong presentation skills
Technologies
Salesforce, Northbeam, Triplewhale, Fospha, Workmagic, Measured
Responsibilities
Develop playbooks and workflows for agency evaluation, onboarding, and expansion; Analyze account trends to create insights and case studies; Optimize Performance TV accounts against KPIs; Manage co-marketing initiatives and tech integrations; Lead enablement training for agencies; Translate agency learnings into business improvements
Seniority
Senior, hands-on IC