Senior Email Marketing Manager, Growth
Core
Lead B2B SaaS email strategy, creative execution, and optimization to drive prospect nurture, pipeline generation, and revenue growth.
Role type
Senior individual-contributor email marketing manager (growth)
Builds
Multi-quarter email roadmaps, nurture campaigns, newsletters, and follow-up journeys for prospects and customers.
Domain
B2B SaaS, Demand Generation, Growth Marketing
Required skills
B2B SaaS email strategy, Knak (modular email building, QA, templates), segmentation, automation, deliverability, creative direction, copywriting, A/B testing, data analysis, stakeholder alignment
Preferred skills
Marketo, Salesforce, customer adoption programs, cross-sell/upsell strategies, multi-segment/region experience
Technologies
Knak, Marketo, Salesforce
Responsibilities
Lead multi-quarter roadmap for email campaigns and journeys; Partner with Demand Gen and Sales on growth goals; Manage email calendar and prioritize content; Set creative standards and coach partners; Build and optimize modular emails in Knak; Grow and protect prospect database; Lead testing across audiences and formats; Measure conversion, pipeline, and revenue; Partner with Lifecycle and Customer Marketing on adoption programs
Seniority
Senior, hands-on IC