Director, Activation
Core
Lead media strategist and primary growth engine bridging technical media execution with business development for enterprise clients.
Role type
Senior IC Director of Activation
Builds
Integrated cross-channel campaigns and agentic-powered activation capabilities for global accounts
Domain
Digital Media & Marketing Technology
Required skills
Digital media strategy, cross-channel activation, business development, stakeholder management, campaign architecture, ad-tech landscape expertise, mentorship, operational excellence, platform feedback, MMM/MTA measurement
Preferred skills
None stated
Technologies
KIP (Kepler Intelligence Platform), MMM, MTA
Responsibilities
Design media plans that scale client growth; Identify organic growth opportunities through cross-channel expansion and tech integrations; Partner with Strategy and Data Science teams to productize activation capabilities; Translate audience insights into tactical campaign architectures; Lead media execution and onboarding for new client engagements; Mentor activation teams during new client onboarding; Establish campaign setup and optimization best practices; Shape platform evolution to meet client needs
Seniority
Senior, hands-on IC with leadership responsibilities