Senior Manager, Product Marketing
Core
Translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs for Toast's restaurant and retail operator customers.
Role type
Senior Manager, Product Marketing
Builds
Product positioning, messaging, go-to-market plans, sales enablement materials, and marketing campaigns
Domain
B2B SaaS / Restaurant Technology
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, competitive intelligence, sales enablement, market research, content development, cross-functional leadership
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop and refine product positioning, messaging, and value propositions; Execute go-to-market plans for product launches; Create competitive positioning and sales enablement resources; Research customer needs and market trends; Develop product marketing content and collateral
Seniority
Senior Manager, hands-on IC