Senior Manager, Marketing Analytics
Core
Lead the measurement, visualization, and insights infrastructure for growth marketing, driving smarter investment decisions and executive confidence in marketing performance.
Role type
Senior Manager, Marketing Analytics
Builds
Analytics and reporting infrastructure connecting spend to pipeline and revenue
Domain
Fintech / Crypto / Growth Marketing
Deliverable
dashboards & analysis
Required skills
Growth marketing measurement methodologies, Salesforce CRM, Data visualization (Tableau/Looker), Attribution modeling, Media mix modeling, Incrementality testing, Forecasting and budget analysis, SQL
Preferred skills
Python or R, AI and machine learning concepts (predictive modeling, anomaly detection), A/B testing and lift analyses
Technologies
Salesforce, Tableau, MCI, SQL, Python, R
Responsibilities
Own end-to-end measurement across growth marketing functions; Lead visualization and reporting infrastructure; Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses; Evolve attribution modeling frameworks using AI/ML; Apply AI-powered tools for predictive insights; Empower experimentation programs with data-driven insights; Partner with RevOps/Business Intelligence to build reporting; Automate reporting workflows; Ensure data quality across CRM and marketing systems.
Seniority
Senior Manager, hands-on IC with leadership responsibilities
