Director, Paid Media Strategy
Core
Lead media strategy and planning across channels for B2B technology and services companies, defining audiences, channel roles, and investment levels to drive business results.
Role type
Senior IC Director, Paid Media Strategy
Builds
Integrated, multichannel media plans and programmatic strategies for B2B clients
Domain
B2B Marketing / Programmatic Advertising
Required skills
Media strategy and planning, Programmatic buying, Budget allocation, Audience sizing, People management, Client presentation, Analytics and modeling
Preferred skills
B2B demand generation, Account-based marketing, Creative and analytics integration
Technologies
DSPs, PMPs, Programmatic guaranteed deals, Open exchange, Advanced spreadsheet modeling
Responsibilities
Lead media strategy and planning across channels; Translate client briefs into actionable media plans; Shape programmatic strategy with activation leads; Set budget allocation and scenario recommendations; Build measurement frameworks connecting media signals to business outcomes; Coach and develop media strategists
Seniority
Senior, hands-on IC with people management