Senior Analyst, Digital Media (Paid Social)
Core
Senior media trader and client point of contact responsible for executing, optimizing, and managing high-volume paid social and digital advertising campaigns for clients.
Role type
Senior IC digital media analyst (paid social)
Builds
Optimized paid social campaigns (Meta, LinkedIn) and comprehensive reporting for client accounts
Domain
Digital advertising / Paid Social / E-commerce
Required skills
Paid Social campaign management (Meta, LinkedIn), campaign pacing and optimization, client communication, data analysis, MS Excel, budget management, cross-channel optimization
Preferred skills
E-commerce campaign management, mid and lower funnel objective management, programmatic ecosystem knowledge, ad tagging familiarity, site tagging knowledge
Technologies
Google Ads, DSP/Display Trading, Meta Ads, LinkedIn Ads, Amazon Ads, PMDs, mobile analytics
Responsibilities
Act as key day-to-day client contact and solve client issues; conduct ad-hoc calls to address client questions; make recommendations to optimize client campaigns; translate media planning inputs into campaign builds; manage campaign pacing and perform in-platform optimizations; deliver regular reporting and handle ad-hoc requests; assist with budget management and billing; support account leads with strategic media planning requests.
Seniority
Senior, hands-on IC