Marketing Operations Manager, AMER Events
Core
End-to-end marketing operations process owner for in-person and online events, managing campaign execution, data management, and sales handoffs for the AMER region.
Role type
Marketing Operations Manager (Events)
Builds
Scalable, high-impact marketing campaigns and event programs
Domain
Financial services / Technology
Required skills
Marketing operations, Demand generation operations, Event operations, Marketo, Event/webinar platforms (Splash, ON24), Audience segmentation, Campaign workflows, Lead management, Sales follow-up processes, Program management, Analytical skills, Data quality/privacy/governance, AI integration in workflows
Preferred skills
Technology/financial services sector experience, High-growth company experience, Offshore team management
Technologies
Marketo, Splash, ON24
Responsibilities
Own end-to-end marketing operations for in-person and online events; Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans; Manage audience strategy and campaign execution; Monitor registration and attendance; Manage data capture, validation, enrichment, and reconciliation; Oversee lead scoring, classification, routing, and sales handoff; Report on campaign performance and pipeline impact; Implement scalable documentation and operating procedures.
Seniority
Mid-Senior, hands-on IC
