Senior Product Marketing Manager
Core
Define positioning, launch, and drive adoption of CB Insights' predictive intelligence and data products for the world's largest companies.
Role type
Senior Product Marketing Manager
Builds
Proprietary intelligence datasets, AI-powered workflows, and go-to-market strategies for enterprise buyers.
Domain
Enterprise software / Predictive intelligence / Data analytics
Deliverable
product features
Required skills
B2B product marketing, customer insight generation, competitive intelligence, go-to-market strategy, product messaging, sales enablement, adoption program management
Preferred skills
Experience with strategic decision-making products, AI tool usage, enterprise sales partnership
Technologies
AI tools, CB Insights platform
Responsibilities
Engage with customers and prospects to understand workflows and buying criteria; own product messaging and value propositions; develop go-to-market strategies for new and existing datasets; partner with Product to define adoption strategies; build sales enablement materials; measure adoption and refine product strategy.
Seniority
Senior, hands-on IC
