Associate Director, Paid Strategy (all genders)
Core
Own the strategy, planning, and operating backbone of Global Paid Marketing, setting budget plans, business reviews, and cross-channel programs for HelloFresh's portfolio.
Role type
Senior Individual Contributor, Associate Director of Paid Strategy
Builds
Global paid marketing operating cadence, multi-year strategy, and cross-channel initiatives
Domain
Direct-to-consumer e-commerce, Paid Media, Marketing Operations
Deliverable
dashboards & analysis
Required skills
Strategy and operations, Growth strategy, Marketing economics, Cross-functional program management, Executive communication, AI adoption
Preferred skills
Budget cycle ownership, Multi-brand/multi-market experience, Top-tier consulting background
Technologies
SQL, AI tools
Responsibilities
Own the global paid portfolio planning cycle (annual plan, budgets, forecasts), Design and run the operating cadence (weekly/monthly reviews, QBRs), Lead cross-channel initiatives (measurement, consolidation, AI), Synthesize performance data for senior leadership, Support org design and headcount planning
Seniority
Senior, hands-on IC
