Sr. Staff Qualitative Product Researcher, Ads
Core
Lead strategic qualitative and mixed-methods research to uncover advertiser and user needs, shape the ads roadmap, and influence product decisions for Pinterest's Ads organization.
Role type
Sr. Staff Qualitative Product Researcher (Ads)
Builds
Strategic research agendas, written POVs, and cross-study syntheses that drive product direction in Ads Integrity and related areas.
Domain
Digital Advertising / User Research
Required skills
Qualitative research (interviews, ethnography, diary studies, usability testing), Mixed-methods research, Strategic judgment, Executive communication, Ambiguity navigation, Cross-functional collaboration, Mentoring
Preferred skills
Ads ecosystem knowledge, AI tool application for research workflows
Technologies
Standard AI-based research tools
Responsibilities
Own the full research cycle from discovery to delivery in high-priority problem spaces; Translate complex advertiser/user problems into clear business opportunities; Partner with Product, Design, and Engineering to scope and prioritize research questions; Plan, field, and synthesize research using qualitative and mixed-methods approaches; Present insights and written POVs directly to senior leadership to shape strategy; Evaluate areas for sustained research investment; Lead large cross-team research initiatives; Mentor other researchers to elevate qualitative craft.
Seniority
Sr. Staff, hands-on IC with mentorship responsibilities
