B2C Acquisition Marketing Manager
Core
Own and optimize a portfolio of paid acquisition channels (SEM, affiliate, programmatic, mobile app) to drive funded accounts for a fintech platform.
Role type
Senior B2C Acquisition Marketing Manager
Builds
Paid media campaigns and app store optimization strategies for automated investing and savings products
Domain
Fintech / Direct-to-Consumer
Required skills
Paid media management, SEM strategy, Affiliate program management, Programmatic buying, App Store Optimization (ASO), Paid app campaigns, Budget management, Performance optimization
Preferred skills
Affiliate and partnership marketing, Programmatic and display buying, Paid social, Mobile measurement and attribution, Regulated environment marketing
Technologies
Google Ads, Apple Search Ads, Affiliate platforms, Programmatic DSPs, MMPs (AppsFlyer)
Responsibilities
Plan, execute, and optimize SEM campaigns including keyword strategy and landing page testing; Source, onboard, and negotiate with affiliate partners; Manage programmatic and display buys with vendors; Build and scale ASO strategy and paid app campaigns; Track spending and recommend budget shifts to meet CPA and ROAS goals
Seniority
Senior, hands-on IC
