Associate Director, Paid Social
Core
Strategic mastermind and operational anchor for enterprise-level paid social accounts, leading full-funnel strategies and a team of managers.
Role type
Senior IC paid social director (team lead)
Builds
Full-funnel paid social strategies and campaigns for global enterprise clients
Domain
Digital marketing / Performance media
Required skills
Paid social planning & activation, Meta Ads Manager, TikTok Ads Manager, Pinterest, Snapchat, YouTube, advanced measurement frameworks, team leadership, budget oversight, stakeholder management
Preferred skills
Platform automation expertise, cross-channel growth integration, testing framework design
Technologies
Meta Advantage+ Shopping Campaigns, Asana, Excel
Responsibilities
Drive full-funnel paid social roadmap and align budgets with business priorities; Direct performance strategy across major social platforms; Lead advanced measurement frameworks and incrementality studies; Mentor and grow a team of 10+ paid social managers; Serve as primary strategist for executive-level client stakeholders; Maintain accountability for multi-million-pound media budgets
Seniority
Senior, hands-on IC with team leadership