[쿠팡] 엔터테인먼트 IP 및 굿즈 사업개발 담당자 (주니어)
Core
Junior business developer driving entertainment IP licensing, merchandise sourcing, and co-branding projects to expand Coupang's RG business.
Role type
Junior business development manager (entertainment IP & merchandise)
Builds
Exclusive RG products, co-branded merchandise, and branded marketing campaigns for entertainment IPs and artists
Domain
E-commerce, Entertainment, Merchandising
Deliverable
product features
Required skills
IP licensing negotiation, merchandise sourcing, project management, cost negotiation, contract structuring
Preferred skills
K-POP fandom ecosystem knowledge, entertainment industry network, advertising agency/MCN AE experience, manufacturing partner network, data-driven performance proof
Technologies
None stated
Responsibilities
Identify entertainment company IP pipelines and pitch entry proposals; negotiate licensing contracts and revenue share structures; collaborate with manufacturing sellers to launch IP goods; plan co-branding and private label products; execute 360-degree marketing campaigns and manage project ROI
Seniority
Junior, hands-on IC