Manager Business Analytics
Core
Lead analytics strategy for Paid Retargeting and Winback marketing programs, transforming datasets into executive insights to drive revenue growth.
Role type
Manager, Business Analytics
Builds
Executive dashboards, strategic recommendations, and measurement strategies for marketing investments.
Domain
E-commerce / Digital Retail / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Strategic thinking, A/B testing, attribution modeling, MMM/MTA modeling, SQL, Tableau, Excel/Google Sheets, cross-functional collaboration
Preferred skills
AdTech/Digital Paid Media background, AI tool curiosity, automation capabilities
Technologies
Tableau, Looker, Power BI, SQL, Excel, Google Sheets
Responsibilities
Define measurement strategy and incrementality testing for retargeting and winback programs; synthesize multi-channel data into actionable stories; identify growth opportunities in customer lifecycle optimization; partner with Marketing, Data Engineering, and vendors to improve attribution and campaign effectiveness; integrate novel AI tools and automated workflows into reporting.
Seniority
Manager, strategic leadership with hands-on analysis
