CRM Marketing Manager
Core
Strategize and execute ad-hoc campaigns and automated lifecycle marketing programs to drive sales, engagement, retention, and winback for Fender's existing and new CRM eCommerce programs in EMEA.
Role type
CRM Marketing Manager
Builds
CRM eCommerce programs and automated lifecycle marketing campaigns
Domain
Music instruments retail / eCommerce
Required skills
lifecycle/CRM marketing, email marketing, marketing automation, audience segmentation, A/B testing, CRM platform management, campaign performance analysis, content strategy, project management, GDPR compliance
Preferred skills
experience with subscription-based products, consumer behavior analysis, cross-functional collaboration
Technologies
Iterable, Wunderkind, Google Analytics, Demandware, Workfront, JIRA
Responsibilities
Own strategy, performance, execution, and expansion of CRM programs in the EMEA region; Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention; Partner with eComm team to optimize customer engagement and conversions; Drive ongoing optimisation through a comprehensive A/B testing strategy; Utilise customer data and insights to segment audiences for personalised communications; Monitor and analyse CRM campaign performance metrics; Manage the end-to-end execution of CRM campaigns; Lead internal and external design and copy resources; Work closely with the MarTech team to maintain and enhance the CRM platform; Own the QA process for emails and related landing page content.
Seniority
Mid-Senior, hands-on IC