Manager, CRM Category Expansion
Core
Owns every scheduled brand campaign across email, SMS, push, and in-app for the UK, Germany, and France, driving category expansion and brand-wide sends.
Role type
Manager, CRM Category Expansion
Builds
Modular templates, dynamic product feeds, and reusable content blocks for multi-market campaigns
Domain
E-commerce / Direct-to-Consumer (DTC)
Required skills
CRM/email marketing strategy, multi-market campaign management, audience segmentation, deliverability management, cross-functional coordination, data-driven testing, localization
Preferred skills
Experience with Iterable/Braze/Klaviyo/SFMC, dynamic content personalization, incrementality testing
Technologies
Iterable, Braze, Klaviyo, SFMC
Responsibilities
Own the UK/EU campaign calendar end-to-end (brief, build, localize, QA, send); Coordinate with Merchandising, Design, Copy, and US Marketing; Manage audience segmentation, frequency caps, and suppression logic; Build and maintain the production engine; Partner with Tech and Data on dynamic features and testing; Own deliverability and list health; Report on performance metrics and generate new campaign ideas
