Senior Marketing Manager
Core
Own the applicant funnel from awareness to enrollment for tech training programs in Egypt, building a trusted brand for young Egyptians and driving growth for corporate training.
Role type
Senior Marketing Manager (B2C/B2B)
Builds
Enrollment for software engineering, data science, and cybersecurity training programs; B2B corporate training demand
Domain
EdTech / Youth Development
Required skills
B2C marketing strategy, funnel ownership, performance marketing, martech & analytics, brand building, creative direction, team leadership, partnership management, bilingual communication (English/Arabic)
Preferred skills
Marketing for training/education programs, FMCG marketing, B2B marketing, event ideation
Technologies
CRM, marketing automation, analytics platforms, ad platforms
Responsibilities
Develop localized marketing strategy and enrollment plans; Execute digital growth campaigns and manage agencies; Build brand and creative direction for youth audience; Lead offline community events and campus activations; Manage partnerships with universities and influencers; Drive B2B corporate training marketing; Own marketing technology stack and analytics; Lead and develop the marketing team
Seniority
Senior, hands-on IC with team leadership
