Head of Customer Lifecycle Marketing
Core
Build and scale the Customer Lifecycle Marketing function to engage and nurture customers across the entire lifecycle, driving growth in customer count, lifetime value, and retention.
Role type
Senior leadership (Head of) Customer Lifecycle Marketing
Builds
Systematized customer engagement flows, sequences, and operating models for lifecycle marketing programs
Domain
B2B SaaS / HR Tech / Customer Growth
Required skills
Lifecycle marketing strategy, CRM management, team leadership, journey architecture, performance measurement, AI/agent automation, cross-functional partnership
Preferred skills
Experience in platform business with expansion motion, SMB target customer focus, agentic lifecycle marketing solutions
Technologies
Email, in-product messaging, SMS, AI agents, decisioning systems
Responsibilities
Design and manage portfolio of lifecycle programs (acquisition, activation, retention, expansion, advocacy); Define audience segments, triggers, and delivery logic; Own execution standards for core channels; Measure impact on key metrics; Lead and develop a high-performance team; Partner with Marketing Ops to translate strategy into operational capabilities
Seniority
Senior, hands-on IC with leadership responsibilities