Director, Marketing Analytics
Core
Lead a multidisciplinary analytics team to translate marketing intelligence strategy into operational excellence, focusing on capital allocation, growth insights, and data clarity for the entire customer lifecycle.
Role type
Director, Marketing Analytics
Builds
Marketing intelligence system, executive-ready visualizations, and predictive buyer/expansion signals
Domain
SaaS / Marketing Technology / Data Analytics
Deliverable
dashboards & analysis
Required skills
Multi-touch attribution (MTA), ROI frameworks, customer journey mapping, SaaS unit economics (CAC, LTV, NRR), data governance, metric taxonomy, SQL, dbt, BigQuery, Tableau, Salesforce, Marketo
Preferred skills
Predictive machine learning models (lead scoring, propensity, churn), partner-sourced revenue measurement, Product-Led Growth (PLG) revenue analysis
Responsibilities
Operationalize open, explainable multi-touch attribution (MTA) and ROI frameworks; Build customer journey frameworks and deploy predictive buyer intent signals; Standardize data taxonomy, metric definitions, and semantic models; Partner across Sales, RevOps, Finance, and PLG to align on shared metrics and deliver executive visualizations; Guide and mentor a multidisciplinary analytics team
Seniority
Director, strategic leadership & team management
