Manager, Experiential Marketing & Partnerships
Core
Strategic B2B Event Marketing Manager driving growth through high-impact events, aligning commercial priorities with measurable business outcomes.
Role type
Senior IC Marketing Manager (Strategy & Program Leadership)
Builds
Scalable event frameworks, playbooks, and operating models that drive pipeline and revenue
Domain
Travel / B2B Marketing / Event Strategy
Deliverable
product features
Required skills
Strategic planning, stakeholder orchestration, program governance, data-driven decision making, commercial acumen, cross-functional leadership, project management, ROI analysis, ambiguity resolution
Preferred skills
B2B marketing, management consulting, PMO, business transformation
Technologies
Dashboards, project management tools
Responsibilities
Translate commercial priorities into event strategies and annual roadmaps; Define success metrics beyond attendance (pipeline, activation, ROI); Partner with Sales, BD, and Senior Leadership to align events with business objectives; Lead large multi-workstream initiatives with risk mitigation; Build measurement frameworks and post-event impact analysis; Influence without direct authority in a matrix organization
