CRM Operations Coordinator
Core
Build and execute multi-channel CRM campaigns (email, push, in-app) to drive customer engagement and business results.
Role type
CRM Operations Coordinator
Builds
Omni-channel customer journeys and marketing campaigns
Domain
Sports betting and gaming / Marketing Operations
Deliverable
product features
Required skills
Campaign execution, audience segmentation, personalization, QA, stakeholder communication, copywriting, HTML/CSS troubleshooting, basic analytics
Preferred skills
Braze/Movable Ink experience, SQL, Photoshop, A/B testing
Technologies
Braze, Movable Ink, SQL, Photoshop
Responsibilities
Build and deploy omni-channel CRM campaigns, support QA efforts, translate briefs into customer journeys, maintain production timelines, partner with cross-functional teams, execute A/B tests, assist with copywriting, escalate blockers, document processes
Seniority
Individual Contributor, entry-level to mid-level
