Predicts Customer Marketing Senior Associate
Core
Execute lifecycle marketing strategies for FanDuel Predicts to drive engagement and long-term customer value across onboarding, activation, retention, and re-engagement stages.
Role type
Senior Associate, Customer Marketing (Lifecycle)
Builds
Lifecycle campaigns, customer segments, and personalized communication flows for the Predicts product.
Domain
Sports betting, prediction markets, iGaming, and online gaming.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, advanced segmentation, campaign execution at scale, A/B testing and experimentation design, data-driven hypothesis development, project management, marketing metrics analysis, cross-functional partnership.
Preferred skills
Knowledge of sports, casinos, culture, politics, experience in heavily regulated industries, AI tool usage.
Technologies
Email Service Providers, Customer Data Platforms, marketing automation tools.
Responsibilities
Develop and execute core lifecycle marketing strategies for retention, monetization, and re-engagement; Identify gaps and opportunities to improve key metrics and partner with leadership on roadmap priorities; Execute end-to-end campaigns and monitor performance; Build and maintain customer audiences using behavioral and transactional data; Design and run A/B tests to improve core metrics; Translate data into actionable insights to optimize customer journeys; Drive personalization and automation using real-time signals; Collaborate with marketing technology and data teams to enhance targeting and measurement frameworks.
Seniority
Senior, hands-on IC