Customer Marketing Associate, Promotional Strategy
Core
Lead execution and evolution of FanDuel Predicts' promotional ecosystem to drive customer engagement and retention.
Role type
Associate, Promotional Strategy
Builds
Promotional campaigns and loyalty program features for daily fantasy sports and sports betting users
Domain
Sports betting / Daily Fantasy Sports / Gaming
Deliverable
product features
Required skills
Promotional strategy, Loyalty program design, Customer retention, Data analysis (Excel), Project management, Cross-functional collaboration
Preferred skills
Gaming industry experience, Sports knowledge, Regulated industry experience
Technologies
Excel (VLOOKUP, Pivot Tables, SUMIF)
Responsibilities
Coordinate operational setup and manage promotional tickets, Liaise with Ops, Creative, Legal, and Commercial stakeholders, Monitor promo performance and cost reporting, Conduct competitor tracking, Ideate new promotional constructs
Seniority
Associate, 1-3 years experience