Vice President, Analytics (Retail Media)
Core
Lead analytics and business intelligence for Fortune 500 clients, connecting social data with business results to drive data-driven strategies and decision-making.
Role type
VP, Analytics (Retail Media)
Builds
Actionable insights, attribution models, digital ecosystem measurement, and forecasting models for media and marketing campaigns.
Domain
Retail Media, Digital Marketing, Adtech, Martech
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Data modeling, forecasting, data management, database marketing, digital analytics (site, social, EM, online), Python, Excel, leadership, project management
Preferred skills
Data science, big data, product innovation, statistics, machine learning, programming
Technologies
Python, Excel, attribution platforms, digital ecosystem measurement tools
Responsibilities
Ensure quality of all analytics deliverables, drive scoping for new and existing clients, act as lead client contact for analytics and BI, oversee client relationships and deliverables, identify opportunities to expand scope, analyze complex systems to drive marketing investments, provide accurate attribution platforms/models, develop digital ecosystem measurement, lead and mentor the analytics team
Seniority
VP, strategic leadership & team building