Director, North America Marketing
Core
Lead data-driven regional marketing strategy for North America to drive new customer acquisition, expand the existing base, and strengthen brand presence for an employee experience platform.
Role type
Senior leadership regional marketing director (B2B SaaS)
Builds
Regional growth programs, brand experiences, and sales pipeline for enterprise software clients
Domain
B2B SaaS / Employee Experience Platform
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Regional marketing strategy, B2B SaaS marketing, team leadership, cross-functional alignment, AI tool adoption, budget management, data literacy
Preferred skills
MBA, advanced degree
Technologies
Salesforce, Looker, Amplitude
Responsibilities
Develop and execute North America marketing strategy; Align marketing with sales and CX strategies; Lead and mentor the regional marketing team; Partner with global marketing and regional leaders; Own regional event strategy; Manage and optimize regional marketing budget; Establish KPIs and drive data-driven decision-making
Seniority
Director, senior leadership
