Director, North America Marketing
Core
Lead data-driven regional marketing strategy for North America to drive new customer acquisition, expand the existing base, and strengthen brand presence.
Role type
Senior leadership regional marketing director
Builds
Regional growth strategy, customer acquisition pipelines, and brand experiences for an employee experience platform
Domain
B2B SaaS / Enterprise Software
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Regional marketing strategy, B2B SaaS marketing, team leadership and mentorship, cross-functional alignment (sales/CX), AI tool adoption and change management, budget optimization, data literacy (Salesforce, Looker, Amplitude)
Preferred skills
MBA or advanced degree, experience with enterprise software or SaaS
Technologies
Salesforce, Looker, Amplitude
Responsibilities
Develop and execute North America marketing strategy; Align marketing with sales and CX strategies; Lead and develop a high-performing marketing team; Embed AI tools into campaign delivery and workflows; Manage regional marketing budget; Own strategy for regional events, trade shows, and webinars; Partner with global marketing and regional leaders across EMEA and APAC
Seniority
Director, senior leadership
