Food Niche Content Creator
Core
End-to-end creation of paid video and static ads for meal kit brands Hello Fresh and Green Chef, focusing on performance-driven content for Meta and TikTok.
Role type
Performance Content Creator (Food Niche)
Builds
UGC-style and direct-response video ads for HelloFresh and Green Chef
Domain
Food & Beverage / Digital Marketing
Required skills
Paid social content creation, UGC-style production, video scripting, filming, video editing, hook development, data analysis for creative iteration, platform-native content strategy (TikTok/Meta), food photography/videography
Preferred skills
Experience across multiple brands, adapting creative style for different audience segments
Technologies
Premiere Pro, CapCut
Responsibilities
Concept, script, film, and edit UGC-style and direct-response video ads; Develop and test visual and verbal hooks to stop the scroll; Monitor campaign performance and iterate creative based on data; Shoot food content in kitchen and studio environments; Log tests and track results to build creative frameworks
Seniority
Mid-level (2+ years experience)
